As a writer on the Opera News Hub, you should write great follow up articles around breaking news, instead of simply reporting it. This way, your article will be unique, because it adds incremental value to the information already on the platform.
From what has been observed, follow up articles get more engagement than breaking news articles, and this is because users of the Opera News app want to see articles written from an angle that differs from what has already been seen.
Wouldn’t it be great if every single person who clicked on one of your articles read it from start to finish, unable to pull their eyes away from the screen?
I think we both know the answer to that question.
To achieve this goal, however, you must master the art of writing intriguing introductions.
Wait a second, you’re thinking. Writing introductions? Isn’t that kind of a small detail of a 2,000-word article?
Your article intro is not a small detail.
The introduction to your article is often the difference between engaging readers and having a bounce rate high enough to make a click-baiter cringe.
Think about it. If you don’t grab your readers right away, you’ll lose them.
You went through all that work of writing a killer article, right? You worked hard at it. You spent a lot of time on it. You did a ton of research.
But if your introduction sucks, your efforts will be all for nothing.
You lost before you even got started!
If you want to write great content, improve the success of your marketing campaigns, and increase the loyalty of your fans, you must master writing introductions.
Let me show you how.
1. Master the opening line
To have a strong introduction, you need to open with a strong first sentence.
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