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Freeloaders boot up followers while original creators suffer

"Steal now and respond afterwards – that is how it works. "The whole ecosystem of digital material and copyright is like the Wild West, and it has to be reorganized to provide better protection for original authors."

Matt Pentz makes this point based on painful personal experience. His side business for the last seven years has been "Diski Domain" — filming the slick maneuvers of amateur township soccer players, editing the finest films, and publishing them on Facebook, YouTube, and Instagram.

"It wasn't long before my films began to show on other sites," he explains. "My material quickly spread throughout the world, and sadly, the likelihood of your work being freebooted increases considerably with viral videos. "The volume of copyright revocations I've handled is mind-boggling."Matt Pentz, who films the moves of amateur township soccer players, found a Facebook page in France had amassed 16-million views from one of his videos.

A French Facebook page once racked up 16 million views on one of Pentz's films. "I was devastated, since 16 million views on my page had the potential to transform a pastime into a business," he explains. Facebook did indeed remove his material in order to "resolve your intellectual property dispute."

"I'm not worried when one of my videos is pirated and garners a few hundred views," Pentz explains. "However, it becomes an issue when it appears on monetisable sites and the view count reaches millions." This year, he discovered a 30,000-follower account that was having a field day on TikTok with his YouTube footage.

"I handled three or four takedown requests, which were later complied with by TikTok, which deleted the offending account." The fact is that the ordinary customer does not pause to consider whether or not what they are viewing is unique.

"They record a view and go on to the next tweet/post/video," Pentz explains, which is why all original artists, particularly those who make high-quality material, have almost certainly been impacted by copyright infringement. However, corporations should know better.

On November 16, Asanda Sizani, a former magazine editor and founder of Black Editors, a platform dedicated to black excellence in South African media, shared a screenshot of a FNB promotional picture showcasing a black lady.

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Freeloaders boot up followers while original creators suffer (timeslive.co.za)

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Diski Matt Pentz Wild West

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