Kaizer Chiefs is arguably the biggest brand in South African football and this is because of the millions who support the club. They have a solid fanbase in and out of South African and have won a lot of trophies since they were established. This is a club that was founded and is still run by the Motaung family, however they have done a good job in terms of turning it into a lucrative business and investment which will be around for decades to come.
The club has been run by the new generation in Bobby Motaung and Kaizer Motaung Jr in recent seasons. They haven't won any trophy in the last 6 years, however this hasn't stopped the sponsors from pumping in the money because of the magnitude of the brand. This is a team that is synonymous with success and is deeply rooted in South African football history.
Wealthy businessman and owner of TS Galaxy Tim Sukazi revealed some information about his failed attempt of buying Kaizer Chiefs. He went to share that the valuation of the club has to be around R1 billion for anyone who wants to try. He went to share that his reason behind this is the sponsors that the club has. He shared that Vodacom along pumps in around R75-million a year and there's still more big names like Toyota and Nike.
This comes after the recent waves of purchasing club has swept across the country. Tim Sukazi acquired top flight status after buying out Highlands Park and went to rebrand the club. He is definitely wealthy, however even this valuation would scare a big fish like him off. Kaizer Chiefs is most likely not for sale, however if it ever is then the buyer would need to cough up serious amounts of money.
The Kaizer Chiefs brand makes a lot of money even without trophies and this is the biggest reason behind the valuation. This is a thing that is very close to the Motaung family and it's unlikely they will want to part with it anytime soon, Tim Sukazi has spoken out about his experience however he probably the first to have attempted this without success.
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