Mamelodi Sundowns the reigning PSL champions announced that they have joined Roc Nations Sport.
According to the club this collaboration will see Roc Nation help the club with various aspects of developing the club to become the biggest club in Africa. This work will involve Roc Nation helping Mamelodi Sundowns with improving its brand and social media presence as well as ensuring that the club is able to better engage with the community and fans. Even more important, because Roc Nation is a global company, Mamelodi Sundowns will look to it to help with the transfer market globally. The chairman of the club explained that the collaboration will " drive change through impactful initiatives and alignments, with the greater purpose of uplifting communities and live"
Mamelodi Sundowns is the first South African team to joing the giants. However, the club is joining a number of South African athletes such as Siya Kolisi, Cheslin Kolbe, Themba Bavuma to mention a few.
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