Music artists, especially in the hip hop genre have more than any other genre understood the business part of music and have went out of their ways to produce billionaires and empires worth of billions.
Two of the most success, if not the most successful rappers in the history of South African hip hop have been at each other's throats from the first day Cassper Nyovest came into the spotlight. Their work has been of the best quality, filling up arenas and performance centers across the entire country. Their constant postponement of their boxing match has however raised questions if their long feud was nothing but a great marketing strategy.
The history of hip hop has proven to be filled with many feuds that have seen to huge sales and success for artists and here are a few examples that lead the way.
Nasir Jones and Shawn Corey Carter's beef has to be the biggest of the 90s and the beef was no doubt one of the huge factors that lead to both rappers reaching the top of Mount Rushmore of rap and music, globally.
The beef that resulted in us having the best rapper and best artist if their era, Tupac and Notorious BIG are undoubtedly the biggest feud hip hop has ever had. The two grew up together in the music industry and their beef some argue was the cause of both their deaths.
Meek mill vs Drake is one of the biggest feuds of this generation. Some may argue that the beef is what got Meek all the fame, acknowledgement and popularity his music has managed to acquire post the beef. The two artists however managed to squash their feud and even went as far as creating a major hit song after it all.
Drake vs Pusha-T is another notable feud of this generation and the last decade. Many people argue that it's this feud that has managed to keep Pusha's career alive and relevant because he is constantly taking shots at Drake. Drake however, has managed to secure bag after bag from the feud, making him one of the most successful rappers of his generation, from music sales and popularity.
The early 2000s gave us the 50cent vs The Game beef which gave us some of the timeless hits of the hip hop genre and went on to secure the two as the greatest rappers in their own respective way.
Nicki Minaj vs Cardi B is also one notable feud of this era, between two of the queens of hip hop of the current generation. Nicki is undoubtedly the most successful female rapper ever, in terms of sales and career sustainability.
Now question remains, with the success Cassper Nyovest and AKA have managed to acquire compares to other cats in the industry, there is absolutely no doubt that their beef might just be nothing but a major marketing strategy that has been super effective.
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