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The fake brands found estimated value of 2,3 million by the brand owners And police

TAKASHIMOGORU
By TAKASHIMOGORU | self meida writer
Published 28 days ago - 552 views

The fake brands found estimated value of 2,3 million by the brand owners And police 

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Fake brand have found by the owners.



TMPD, brandowners and other stake holders found ounterfeit goods at Marabastad on Wednesday 03 January 2021. The fake brands found have an estimated value of 2,3 million Rands, well done


Brand piracy


Brand piracy is the act of naming a product in a manner which can result in confusion with other better known brands. According to author Robert Tönnis The term brand piracy is unauthorized usage of protected brand names, labels, designs or description of trade.[1]Annika Kristin states "brand Piracy is considered to be the premeditated use of registered trademark, its name, its tradename or the packaging and presentation of its products".[2] It is a major loss to MNE's around the world as it causes a loss of revenue and image of the brand.


Tönnis describes the consequence of brand piracy as the consumption of fake, untested and poor quality goods by consumers.[1] This can damage the reputation of brands and even result in damage to people's health.[2] In 2012 the CBP promised to protect the economy, the people of the US and their national security "against harm from counterfeit and pirated goods".


Consequences


Loss of revenue of billions of dollars for the original manufacturers.[3]


Damage to the reputation of the authentic products and their manufacturers.[8]


It acts as a barrier to the entry of trademark owners to those markets where their brands are pirated.


It closes off competition as competitors first get attracted by the high price margin being enjoyed by the original and then have to wage a price war against low price counterfeiters.[9]


Over the last decade, the counterfeiting and piracy phenomenon has risen to very dangerous dimensions and has become one of the most devastating problems facing world business.


— European Commission– Official Homepage [10]


Strategies for handling brand piracy


While some experts suggest the company to go the extremes of punishing the counterfeiter,[9] others also suggest takeover or franchisee agreements with them.[9] Some other authors suggest web based web crawlers that can identify and delete any promotional material that infringes with the product of the company.[11] Some authors suggest recourse to legal action and a study of legal protections available in those markets where Piracy is prevalent.[12] Since 1977 obvious plagiarism in regards to established design is also exposed in public by awarding the negative prize Plagiarius.


counterfeit goods


To counterfeit means to imitate something authentic, with the intent to steal, destroy, or replace the original, for use in illegal transactions, or otherwise to deceive individuals into believing that the fake is of equal or greater value than the real thing. Counterfeit products are fakes or unauthorized replicas of the real product. Counterfeit products are often produced with the intent to take advantage of the superior value of the imitated product. The word counterfeit frequently describes both the forgeries of currency and documents, as well as the imitations of items such as clothing, handbags, shoes, pharmaceuticals, automobile parts, unapproved aircraft parts(which have caused many accidents), watches, electronics (both parts and finished products), software, works of art, toys, and movies.


Counterfeit products tend to have fake company logos and brands (resulting in patent or trademark infringement in the case of goods), have a reputation for being lower quality (sometimes not working at all) and may contain toxic substances such as lead. This has resulted in the deaths of hundreds of thousands of people, due to automobile and aviation accidents, poisoning, or ceasing to take essential compounds (e.g., in the case a person takes non-working medicine).[2]


The counterfeiting of money, mostly paper money, is usually attacked aggressively by governments worldwide.


Some see the rise in counterfeiting of goods as being related to globalisation. As more and more companies, in an effort to increase profits, move manufacturing to the cheaper labour markets of the third world, areas with weaker labour laws or environmental regulations, they give the means of production to foreign workers. These new managers of production have little or no loyalty to the original corporation. They see that profits are being made by the global brand for doing little (other than advertising) and see the possibilities of removing the middle men (i.e. the parent corporation) and marketing directly to the consumer. This can result in counterfeit products being virtually indistinguishable from original products, as they are being produced in the same company, and in damage to the parent corporation due to copyright infringement.[9]


Certain consumer goods, especially very expensive or desirable brands or those that are easy to reproduce cheaply, have become frequent and common targets of counterfeiting. The counterfeiters either attempt to deceive the consumer into thinking they are purchasing a legitimate item, or convince the consumer that they could deceive others with the imitation. An item which makes no attempt to deceive, such as a copy of a DVD with missing or different cover .


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