DJ Sbu has been the people's favourite especually when it came to his Mofaya business.
This is because he was able to help financially struggling fans by giving them a chance to sell his soft drinks so they could make money instead of sending money to anyone who asked.
At the beginning of the Mofaya Launch, nayseyers kept saying that his drinks were the same price as the Coca-Cola drinks, and for this reasons they decided to stick with what they know.
Today, a Facebooker posted a picture from a supermarket where they sell Mofaya drinks. People were shocked that the new new selling price is R3,99. This is a huge drop from the launch price which was R20.
Source: https://m.facebook.com/story.php?story_fbid=10219080218331639&id=1091372459
This could because too many drinks were stocked and now they have to sell the drinks cheap as they are approaching the sell-by date.
If not, then Sbu made an error of launching too many flavours at once. Fizzy drinks are rated on Cola, Apple and Orange flavours.
Cooe for example knew that their cola was not spot on so they sold one flavour for a long time, then introduced Apple and that made things easy for them on the market.
Sbu should have increased his energy drink range and lowered the price to R10 a can like Reboost.
Whatever the case, fans think that this could be sabotage because under the R3,99 price there is disclaimer of no refunds should a customer buy drinks that were past the best before date. The law of supply and demand.
Most retail outlets rent out their shelves to the new brand on the market for a certain period on condition that should the brand fail to sell quick, it will be removed from the shelf.
Since Sbu's stock failed to sell, it left the owner of the retail outlet with no choice but to markdown so it can be cleared from the shelves. That has nothing to do with sabotage.
Content created and supplied by: Sasatjie (via Opera News )
COMMENTS
AntonyAntony_05
02-04 15:28:55l see no sabotage but simply stock clearance for the reasons only known by the retailer! From the beginning DJ Sbu was supposed to target the lower end Market in his launch and grow up over years to the higher end Market, instead he challenged markets with already strong household names! Other lower end soft drinks are performing very well in SA,he should have done the same and reap the Moolah!
TopKati
02-04 18:22:25This brand will succeed, like it or not. People who buy this are not the twitters and social media lovers. Keep the price low and sell volumes to make the money.
GUEST_xY89aJR3m
02-04 16:03:13SBU big up we support you no matter what something south Africans lack of