Gucci and Adidas have teamed up to create a new collection. Adidas announced the collaboration in a brief statement, stating that the partnership "combines the tradition and creative principles of both businesses."
With photos of unusual pairings the mutual admiration society between luxury clothes and shoe labels left some enthralled and others perplexed. Shortly after the presentation, Twitter was flooded with head scratching memes. Serena Williams and Rihanna were also in the front row, pregnant and dressed in a black latex bra with lavender fur and a dazzling Cleopatra-style hat. But let's return to the teamwork.
Gucci's revenues have soared in recent months, thanks to the popularity of Michele's recent collections and the film "House of Gucci," starring Lady Gaga.
The relationship isn't the first for the firm, which has previously worked with Balenciaga and Microsoft XBox.
In November, the "It" label staged a "Gucci Love Parade" presentation for Hollywood's A-list, transforming the Walk of Fame into the flashiest of catwalks with a collection filled with satin, spangles, and ostrich feathers.
Monday is the last day of Milan Fashion Week.
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