Skin care products are the most sought after items on a monthly basis, this means that there's money in this business. A lot of people shy away from taking on the challenge of developing their own products because they lack information. We've decided to compile a list of the key things that you must know start your own business.
1.Meet the legal requirements
Considering the fact that this is a specialization business that involves a lot of medical stuff, your business must be registered. Follow the steps below.
— Your business must meet certain requirements that are stipulated by the Cosmetic Toiletry & Fragrance association of South Africa (CTFA). Visit their website to find out more information on how you can begin the process.
— They are the governing body that approves and regulates the skin care industry. Besides doing that you have to also register your business (which comes with a small fee).
2.Choose your niche
A niche in simple terms is a category. Skin care products are very diverse. You have the choice to choose between manufacturing makeup, lotions, cleansers and so much more. It mainly depends on what you think will sell on the shelf and your capacity to manufacture.
— Luxury line: These are products that cater for individuals that can afford to splurge money on expensive skin care treatments. But if have to say, it's a very competitive market.
— Over the counter: Designed for people that have mild skin problems that can be treated with average products.
3.Find a manufacturer
If you are making your products with home-made ingredients that are safe to be used, you can skip this step. But if you want more complex products that contain chemicals, you need to find a registered manufacture. Usually they have all the resources and professionals to ensure that your products meet the requirements of the CTFA.
Now that you've covered the groundwork its time to put some identity on your products. The main purpose for branding is to develop a lasting relationship with customers.
— Packaging: You can either choose to use a professional graphic design agency (recommend) or do all the work by yourself.
— Logo and website: The most important elements to form part of your marketing collateral.
— Social media: Used to drive awareness about your business and sell your products online.
We hope you've enjoyed this article. If you still have any questions don't hesitate to ask via the comments section below and remember to follow us for more informative articles like this one published daily.
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