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Maxhosa Africa RTW Spring 2021

Maxhosa Gives Africa The Credentials It Deserves

It was a glorious occasion where an African child not only an African child but an African black child put South Africa on the map .Its not common for a black child from Africa to sore high to this magnitude. This black child goes by the name of Laduma Ngxokolo .He is from a South African ethnic group called the Xhosa tribe . The name of the brand is derived from his African roots.

His brand is internationally recognized he participated in multiple international fashion shows. He started his fashion brand the year 2012 that's when he showed his interest in being a designer and his interest in African print and its aesthetics . He then took basic African Prints an added an luxury element to it.

After 10 years of dedication and perseverations and hard work . After mastering his craft of African aesthetics and his designs being celebrated internationally he was recognized by a Japanese platform called Awa'tori . This connect lead him to meet a very big Fabric manufacturer called TokyoKnit this lead to the first Eastern Collection.

He expressed his vision with this collaboration was "Instead of doing just a showcase, the idea was to build business within Japan. This would be through pop-up stores around Tokyo, as well as ensuring that the Japanese market has access to our items post the showcase," says Ngxokolo.

He was invited to the Rakuten Fashion Week and he was a designer under a category called "Fashion And Culture Exchange Africa & Japan" . He then titled his show "Lindelwa: We are the ones you have been waiting for" . The title alone shows that Africa has talent its just needs exposure. Showing an African black child that it is possible .


Sources

https://www.timeslive.co.za/sunday-times/lifestyle/fashion-and-beauty/2021-09-19-maxhosa-africa-weaves-its-magic-in-japan-with-tokyoknit-collaboration/

Content created and supplied by: Afrikan Glory (via Opera News )

African Fashion And Culture Exchange Africa Japan Maxhosa Africa Rakuten Fashion Week

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