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Check Mzansi's Reaction To Beyonce's New Addition To Her Ivy Park X Adidas Clothing Line.

Date || 27 January 2022


Source || Twitter

Link: https://twitter.com/drizdrizdriz/status/1486055187596951557?t=MUpDXudVCv89c9chSCsXdQ&s=19


A lot of celebrities nowadays do not only focus on their music or acting careers as they also focus on pursuing other opportunities. This includes opportunities such as starting a business for themselves or working with a well-known brand to bring something new and creative to the market. 


American singer and businesswoman, Beyonce Knowles is one of the celebrities that also decided to explore other money making opportunities. A while back the singer collaborated with the famous brand, Adidas and she brought something that has been loved very much in the market. Beyonce in collaboration with Adidas brought, Ivy Park which, mainly focused on making athletic clothes but has since then branched out and is now making more daily wearable clothes. 

Photo credit: Google


So, because Beyonce wants her brand to remain relevant, she's, therefore, consistently releasing new designs and she's not only releasing clothes but is releasing shoes as well. Most recently, she released a new shoe design which she calls, Superstar Mules. After people saw this shoe, one of them commented and said that, "You can take the Dereon out the house but you can take the House out of Dereon".

Photo credit: Twitter

Photo credit: Twitter


What this person was making reference to was the other clothing brand which Beyonce had. It seems like Beyonce used to make these type of designs like the one above under House of Dereon but, is now making them under Ivy Park. This goes to show that Beyonce used to love designing clothes but House of Dereon wasn't the right brand for her to design under as, designing under Ivy Park has been nothing but blissful for her.


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American Beyonce Mzansi

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