Why Is TAG Heuer Watches So Expensive
The name of the brand, the materials used, the production process, and the reliability and durability of their timepieces are all factors for their high prices.
The brand name is always one of the most important driving forces behind the high price tags. Yes, high-end timepieces are made using expensive materials that they put through a lengthy production process.
The most significant price-raiser, though, is the brand’s name and the sense of status and luxury it wishes to convey.
TAG Heuer is a watch brand that is synonymous with high-end watches. People are aware that their timepieces are of excellent quality and do not manufacture watches for everyone.
This brand isn’t entirely on the same level as Rolex, Omega, or Patek Philippe, but it is a step above most other watch companies.
As a result, the price reflects this. TAG Heuer aspires to be a premium watchmaker, and in order to achieve that goal, the price is increased.
The cost of making a watch is determined by the quality of the materials used (together with the manufacturing process). And, because TAG Heuer isn’t afraid to use high-quality materials like diamonds and 18K gold, the costs of producing a TAG Heuer watch are slightly higher as well.
TAG Heuer uses 316L stainless steel for the case and bracelet, which is the industry-leading stainless steel alloy. They also use titanium, which is a more opulent material than stainless steel.
Furthermore, every TAG Heuer watch features a sapphire crystal, the most durable option for a watch face. Sapphire crystals are incredibly resistant to scratches and can only be scratched by diamonds.
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