We are less than a week away from local fashion coming alive again amidst relaxed lock-down levels, with all the allure to be housed at the Mall of Africa.
The South African iteration of Fashion Week will feature Autumn/Winter Collections from 29 top designers on the runway to a select VIP audience including international media, designer clients as well as followers of fashion from 28 – 30 October 2021. These shows will then be streamed to a wider public audience from 4 November
“Mall of Africa is immensely proud to support South African design," said Michael Clampett who is an executive asset and property manager at Attacq Limited (which owns the mall). "Both by staging this dynamic showcase as well as by making retail opportunities available to talented fashion entrepreneurs".
Clampett also shared that Mall of Africa will be hosting SAFW for the next three years and will make it possible for fashion lovers to shop their favourite runway looks at pop-up shops.
The event's marketing team believe that participating designers are increasingly adopting the model of 'circular fashion' required to transition from fast, retail-oriented fashion towards a more sustainable and cleaner mode of production.
Based on designer collections shown at the SAFW's Spring/Summer runway shows earlier in April 2021, we can hopefully catch a glimpse of what to expect.
This luxe, regal knitwear by Romaria will hopefully feature as a stand-out look for fashionistas to rock in the fall and winter seasons of 2022. The vertical and geometric lines excellently convey some of SA's most popular features (culture and wildlife), in the form of zebra-like motifs that have elements of the Xhosa and Ndebele tribes.
The design pair of Romaria, Carla Pinto and Zydia Botes, proudly say: “All of our fabrics are custom knitted for us, so it’s exclusive. You won’t find these fabrics anywhere else except in our collection".
Hopefully menswear enjoys its spotlight with evolving looks from designers like Ephymol and Loxion Kulca, using big prints on classic tailored cuts. Men's clothing can be one-dimensional, but Ephymol took inspiration from one shirt made in the distinctive black and beige print, and his entire collection followed later.
It would be refreshing to see the fashion men enjoy - in the colder months of 2022 I believe South African men will be experimental and edgy, choosing to stand out!
Another category of fashion that will receive special attention at SAFW 2021 is LGBTQI designers who use their art to protest and send a message.
This gorgeous white gown by Bam Collective paired with a graphic letter print top shows the power of fashion. The shirt simply says 'I am', which, in my analysis, is a voice for the many queer people who unable to live in their truth because of social stigma and hate crimes towards their community.
In six days, 29 top designers will share their sweat and tears on the runway and, as you can see in the pictures from SAFW earlier in 2021, they never disappoint!
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