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Universal Music AfricaTall Racks RecordsDef Jam
Updated: April 15, 2022
After liberating 3 mixtapes, one being "Undisputed" and two EPs, Ngcobo launched his debut album Bad Hair (2016), and Strings and Bling (2018) which became related and supported by means of his first excursion, The Ivyson Tour.
He turned into the youngest recipient of an award at the 2015 South African Hip Hop Awards, specifically the Best Freshman Award.
In March 2020, Nasty C signed a joint venture deal with Def Jam Records, and released his United States reputable unmarried after joining Def Jam, "There They Go", which gained him global popularity, he then launched his 1/3 album on 28 August 2020, and his first at the label that is titled Zulu Man with Some Power (2020).
Life and career
1997–2015: Early life and preliminary mixtapes
Nsikayesizwe David Junior Ngcobo become born on eleven February 1997 in Diepkloof, a borough of Soweto, Johannesburg. After the passing of his mom who was concerned in a fatal car crash whilst he changed into eleven months, he relocated to Durban, Kwa-Zulu Natal to be raised through his father, David Maviyo Ngcobo, who's a human sources manager. He has an older brother, Siyabonga Ngcobo, who influenced him to rap as he learnt the basics of manufacturing track from him at the age of 9. Ngcobo attended Strelitzia Secondary School in Lotus Park, Durban in which he finished his 12th grade.
At the age of fourteen, Ngcobo launched his debut mixtape One Kid, a Thousand Coffins on 14 May 2012. He then released his debut EP L.A.M.E (Levitating Above My Enemies) on four April 2014. The following year on 10 February, he launched his 2d mixtape Price City which produced the a success unmarried "Juice Back" that raised his prominence. "Juice Back" later spawned a Gemini Major-produced remix offering singer Davido and rapper Cassper Nyovest on 20 November 2015.
2016–2017: Bad Hair
Main article: Bad Hair (album)
On eleven February 2016, Ngcobo launched "Hell Naw" which turned into later discovered to be the lead single from his upcoming debut album. On 23 September, Ngcobo then released his debut album, Bad Hair underneath Mabala Noise Entertainment. For the album's paintings, he got his enthusiasts on Twitter to email him their snap shots displaying their horrific hair periods, he then mixed all of the photos in an inventive way assembling his face.
 Bad Hair reached variety-one on the iTunes local charts and became the maximum streamed album in South Africa within its 24 hours. Ngcobo released a 14-minute movie proposing three songs from Bad Hair directed with the aid of Kyle Lewis.
The brief-movie which included tracks "Don't Do It'", "Good Girls and Snapchat Hoes" and "Phases" proposing Rowlene, turned into commercially featured in numerous nations including France, Germany, United Kingdom and United States, which turned into rare for an African video.
On 2 December 2016, Ngcobo released the prolonged model for Bad Hair named Bad Hair Extensions. Bad Hair Extension featured new 4 songs which include the lead single Allow proposing American rapper French Montana. In triumphing many accolades for each 2016 and 2017, Ngcobo received his biggest nomination which became for the 2017 BET Award for Best International Act: Africa wherein he lost to Wizkid. He become also nominated for the 2017 MTV Europe Music Awards.
 Ngcobo become ranked third on the 2016 MTV Base: SA's Hottest MCs. In 2017 he was ranked again at the same occasion, this time on the fourth vicinity.
2018: UMG offers and Strings and Bling
Main article: Strings and Bling
On 16 February, Ngcobo signed a distribution cope with Universal Music Africa in partnership with Universal Music South Africa and a expertise reserving cope with UMG Live Africa.
On 1 June, in the course of his visit to Nigeria, he signed a distribution cope with Universal Music Group Nigeria, before the pre-release of his singles, "Jungle" and "King" offering American rapper A$AP Ferg, from his second album, Strings and Bling. In June 2018, throughout a press launch with Premium Times, the overall supervisor of Universal Music Group .
Nigeria, Ezegozie Eze stated "Strings and Bling is a testament to ability, craft and passion that he brings to his recreation every single time, and we are pleased to convey this fantastic frame of work to the marketplace". Strings and Bling was then launched on 6 July 2018 in each digital and bodily formats.
 TimesLIVE named Strings and Bling one of the pleasant hip hop albums in South Africa, and it turned into additionally protected within the listing of hip hop albums on Tina magazine. The album's different singles encompass "SMA" presenting Rowlene, and the promotional unmarried "Gravy".
On 20 August 2018, Ngcobo installed his personal record label, Tall Racks Records. His lengthy-term associated singer Rowlene became the first act to signal under the label, alongside himself. Ngcobo commenced the Ivyson Tour on 6 October 2018, at the Melrose Arch in Johannesburg.
The excursion with 5 consecutive suggests (four in South Africa and one in Namibia) turned into a achievement with filled up attendance. At the end of 2018 he became ranked in MTV Base: SA's Hottest MCs for the third time in a row, at the 1/3 location.
As for 2019, Ngcobo became named the ambassador of the male grooming organization, Axe South Africa. At the 2019 Dstv Mzansi Viewers Choice Awards his unmarried "SMA (Vol. 1)" offering Rowlene turned into nominated for Favourite Song Of the Year.
 On November 24, 2019, he took domestic two AFRIMA awards consists of Best African Rapper/Lyricist and Best African Collaboration. He changed into additionally ranked at the top of MTV Base: SA's Hottest MCs for 2019, his fourth time within the row being ranked in that listing.
2019–2021: Def Jam, Def Jam Africa and Zulu Man with Some Power
Main article: Zulu Man with Some Power
Ngcobo made the 0.33 installment of his concert tour, The Ivyson Tour, which kicked-off on 20 September 2019, in Cape Town, South Africa. On 27 September 2019, he released "God Flow" proposing rapper crownedYung, the lead single of his then-upcoming third studio album, Zulu Man with Some Power. It became suggested that there had been global artists who might appear on the album.
In March 2020, Billboard mentioned that Nasty C signed a joint assignment deal with Def Jam Records, with the discharge of unmarried "There They Go" as his debut below the label.
In April 2020, Nasty C launched the visible EP Lost Files, with the songs provided in overall performance clips on YouTube. He explained the EP's idea stating: "They're songs that failed to make it onto positive projects, songs that ended up as simply ideas". On 14 May, the EP become uploaded on Apple Music.
On 20 May 2020, Nasty C made his acting debut with a cameo position within the six-part Netflix African unique younger person series Blood & Water, gambling the role of Zhero. On 28 May 2020, Nasty C signed with Universal Music Group flagship Def Jam Africa. On 5 June, Nasty C teamed up with American rapper T.I. For the protest music "They Don't".
Proceeds from the track benefit the non-earnings organizations Until Freedom and Solidarity Fund, with lyrics referencing the homicide of George Floyd. On 25 June, he launched a collaborative mixtape with DJ Whoo Kid, titled Zulu.
After several postponements, on 6 August 2020, Nasty C took to his social media and introduced that his tons anticipated album Zulu Man with Some Power would be released in the month of August. He released the music list including 20 songs providing global and South African artists, which includes Lil Keed, Ari Lennox, Lil Gotit, T.I, Tellaman and Rowlene.
The album become launched 28 August 2020. In November 2020, Nasty C won Best Male Rap Act award at African Muzik Magazine Awards 2020 rite. In December 2020, he become ranked 1/3 in the MTV Base: SA's Hottest MCs list, his 5th time in a row to seem on that listing.
In June 2021, he released a unmarried titled "Best I Ever Had". At 6th ceremony of All Africa Music Awards, he acquired 3 nominations for Songwriter of the Year, Best Male Artist in Southern Africa and Best African Rapper/Lyricist. He became ranked third once more in the 2021 MTV Base: SA's Hottest MCs list, his 6th time in a row on that list.
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