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" We are just raising our kids and having sex only at this point"- South African business man

Nico Matlala accused well-known Pretoria socialite Dineo Moloise of taking advantage of him for financial gain. People are surprised, and Nico has been dragged through the mud for insulting the mother of his children.

Women have been marching for equal rights since the beginning of the twentieth century. So why do so many young women still believe that they must rely on their sexuality and good looks to go ahead, rather than pursuing their own professional goals?

"Every generation of men and women establishes the criteria through which money and sexuality are intertwined," says Hlonipha Mokoena, an assistant professor of history at Wits University. While it is OK for the media to sexualize women, when women choose to sexualize themselves, they are seen as somehow being immoral, according to the authors.

It's been many years since Inno Morolong, also known as the "Turn Up Queen," made a name for herself by bringing men to young women in her community.

"On my first visit to Johannesburg, I embarked on an R50 trek from Welkom to pay a visit to a friend. When I was younger, I used to see females dressed up in cocktail dresses with high heels and long hair "she explains.

When Khanyi Mbau stepped into the room, I was taken aback since she was the most colorful lady I'd ever seen."

To achieve that glitter and popularity, Morolong began volunteering her services as a club host, and she has since created a reputation for herself in the industry.

"The club will contact us and inform us that they have customers or visitors who would want to have a nice time, and we will pitch in and have a wonderful time with them. When we arrive at the club, we will need to pay in advance and bring bottles of champagne with us." Morolong believes that what occurs next is entirely up to the persons involved.

In exchange for her efforts, she has utilized the money she has earned to further her studies, getting a Bachelor of Arts in communications from the Central University of Technology in the Free State.

She claims that her parents were never supportive of her lifestyle, but that now that she has graduated, they have given her the freedom to live her life as she wishes. "It's a completely new notion to them, but they realize that it's a business."

"The Queen of Bling," as Mbau was affectionately known, was the first South African celebrity to be upfront about dating men for money.

While she was married to Mandla Mthembu, who is 30 years her senior, the couple was often spotted driving about in similar yellow Lamborghinis in Johannesburg. Their brief marriage ended in divorce after just a few months.

In 2017, Mbau said the following with talk-show presenter Anele Mdoda: "Money and I have a complicated relationship. I just believe that money recognizes me, that money is comfortable with me, that money loves me, and that when money wants someone to speak to, it will select me from among the throng and come and sit next to me."

Mokoena expresses himself like follows: "Money is the driving force behind the behavior. My opinion is that feminists, in particular, have been slow to grasp how a woman's perception of her economic well-being, whether actual or imagined, may have a significant impact on her decision-making.

"The old hierarchies re-emerge and exert their authority. However hard a woman may attempt to "polish" or "improve" her social position if she earned riches via "transactional" relationships, the stigma associated with her wealth will stay in place. The advent of social media has resulted in the adoption of phrases such as "stoko," "blessed," and "slay queen," among others, to describe these young ladies.

In order to "secure" a love relationship, Mokoena believes that women should have the same power as males when it comes to using money to obtain and/or "secure" a spouse. In actuality, the scales are constantly tipped in favor of men and women, emphasizing their submissive status.

In the case of impoverished women, the restricted variety of options implies that, even if the woman want to make a different decision, she may be obliged to conceive of her body as an escape from poverty, and she will pick a partner in accordance with this thinking.

Dr Tlaleng Mofokeng, a sex advice writer for the Sunday Times and a gender campaigner, says: "There has been no rise in the number of women sexualizing their bodies in order to empower themselves; rather, we are now seeing more of it. What social media has accomplished is to enable individuals to share their everyday lives with one another."

Mokoena agrees, stating that women who make no secret of their beauty in the pursuit of a financially well-endowed man are becoming increasingly accepted in society.

Instead of being seen as passive victims in the gender game, these women are in command of how they choose to be perceived and what they have to give the community.

"The game-changer, without a doubt, has been social media, which has enabled women to exert some control over the way in which they are represented," says Mokoena. "Women can now exert some control over the method in which they are depicted," she adds.

When it comes to males on Instagram, there are plenty of those who demonstrate their readiness to be the "bag" and have no issue with the concept of being sexually objectified.

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Dineo Hlonipha Mokoena Nico Matlala Pretoria South African


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