18 October 2021
Writer: Sphe J Hadebe
Bonang Matheba has shared ABSOLUTELY the whole truth which will also be an eye opener on many people who may be blinded and could be scammed.
Johannesburg- This past weekend, media personality,Bonang Matheba caused a stir in social media after she opened a Twitter space and engaged with her fans when she spilled the beans.
Bonang, affectionately known as Queen B, made headlines this past weekend as she left no stone unturned.
She shocked fans when she announced that she has decided to cut all ties with the agency after she accused them of trying to scam her.
She advised young people who are looking to thrive in the entertainment industry on how to deal with agencies. She used her recent failed relationship with (Celebrity Services Africa) CSA Global agency to tell what "red flags" to look out for.
“Creatives and talent and business start-ups and young people entering entertainment, media and those entering business must acquire knowledge and have solid checks and balances when dealing with agencies that represent you and your brand. Get every proposal or agreement checked by lawyers. Hire your own independent lawyers and other experts — so that you do not get the agency to 'help' you with reviewing business proposals. This is critical. It was key for me to identify some issues,” she shared.
Bonang said it was critical for creatives to “reduce every action and decision between yourself and the agency and business partners in writing” and insist that no decision be made without your knowledge.
Sunday Times exclusively revealed that they believe the fight between Bonang and CSA is over her sparkling wine brand, The House of BNG, which her camp claims she was muscled out of by her former agency.
“Remember that an 'agency' enables you and your business and represents your interests. They 'do not own you' and 'you do not work for them'. Guard against their attitude or posture or intentions of superiority and disrespect and condescending stances. Act swiftly to correct that.
“Make sure that agency bosses don't want to compete with you in public spaces for appearances and also that agency does not insert themselves in your business beyond the agency agreement which is about them acting in your interest as their client. You are a brand and/or a business and you must be respected. An agency must deal with you as a business,” she said.
Bonang also advised creatives to know when to cut their ties with an agency and how to go about it with grace and tact, while protecting yourself on the legal front.
This is indeed valuable lessons and hopefully people will learn.
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