The process of creating websites and e-commerce stores has been simplified by great platforms that have been designed for non technical individuals. These are platforms that come with pre-designed themes and an intuitive interface for customers. A lot of people don't how to go about it and we have decided to put together a simple guide to explain the process.
Foundation for your business
To launch a successful online store that will stand out from the competition, it needs to be secured on a good foundation. I think this is the most important step that cannot be missed because you cannot build a great company on a flawed foundation.
— Branding: Your business must have a good name, logo and packaging.
— Niche: Choose a category that you are going to be specializing in. Your options are endless, from clothing to shoes, appliances and more.
— Photography: Using high quality photos increases the chances of customers making a purchase. They need to clearly see the product from all angles before committing.
Platforms to choose from
As aforementioned, you don't need to become a software developer or hire one to create your online store. There are platforms that have been designed to simplify the process. I suggest that you start with their trial and see if the platform is good enough or not. We have reviewed our top 3 ones below:
— Woo commerce
— Big commerce
Take note that these are international companies that make use of foreign currency. It's your responsibility to calculate the exchange rate and see if you can afford it or not.
For your business to succeed, people must know that it exists. Luckily for you, we are living in the age of the internet we're there's a vast array of marketing tools that are free.
— Social media: This is literally the best place that you can use to get the word out there about your business. Create a page and build a following.
— Promotions: There are people that have a huge influence on customers buying decisions. Make use of these individuals to fast track the growth of your business.
— Word of mouth: Customers that have been impressed by your services or products are most likely to recommend you to their friends and family. Make sure that you give them a lasting impression.
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