Manchester United player Cristiano Ronaldo has signed up with cryptocurrency platform Binance for the creation of exclusive NFT collections through a deal that will run for several years.
Binance, one of the world's leading blockchain ecosystems and cryptocurrency infrastructure provider, issued a statement informing of the deal with the Portuguese footballer.
The contract has a multi-year duration in which Binance will launch a worldwide campaign with the goal of introducing the Portuguese player's fans to Web3 with a compelling entry point into the world of NFTs.
The first collection will be launched at the end of the year
Cristiano Ronaldo and Binance will create a series of collections for sale exclusively on Binance's NFT platform.
What is NFT?
A non-fungible token (NFT) is a type of financial security made out of digital data kept on a distributed ledger called a blockchain. An NFT's ownership is documented in the blockchain and is transferrable by the owner, enabling the sale and trading of NFTs. Anyone can make NFTs, and they don't necessarily need to know how to code
The first collection will launch in late 2022 and will feature designs created in collaboration with Ronaldo himself.
"Cristiano Ronaldo is one of the best footballers in the world, and has transcended sport to become an icon in multiple industries," said Binance founder and CEO Changpeng Zhao.
"He has amassed one of the world's most dedicated fan bases through his authenticity, talent and charity work.
According to the Binance founder,
"We are delighted to provide his fans with exclusive engagement opportunities to connect with Ronaldo and own a piece of iconic sports history."
According to Christiano Ronaldo , I know fans will enjoy the collection; my relationship with the fans is very important, so I wanted to be part of such an action with the idea of bringing unprecedented experiences and access through this NFT platform," said Ronaldo.
"I know fans are going to enjoy the collection as much as I do."
Cristiano Ronaldo, a player for Manchester United, has agreed to a multi-year partnership with cryptocurrency exchange Binance for the development of unique NFT collections.
The agreement with the Portuguese football player was announced in a statement by Binance, one of the top blockchain ecosystems and cryptocurrency infrastructure providers in the world.
The multi-year agreement calls for Binance to start a global advertising campaign with the aim of providing the Portuguese player's fans with a compelling entry point into the world of NFTs.
In Ronaldo's own words;
"Proud to be partnering with @binance
Together we’ll give you the opportunity to own an iconic piece of sports history.
I’m excited to take this journey with all of you. Let’s change the NFT game with #Binance".
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