You know why?? Because they solved a PROBLEM
EasyEquities has saved investors over R700 million in transaction fees alone when comparing what the company charges vs what their nearest competitor charges for the same flows.
This is no rocket science at all, it's just the old adage in business that if you solve a problem that many people are facing, you'll be rewarded massively by those people because you would have made their lives much easier as compared to before.
For instance, before Takealot in 2011, many South African doubted this thing of shopping online but after Takealot brought their quality service to the table, that notion has now changed and millions are flocking to Takealot on a daily basis to buy goods or services.
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