When one door closes another opens: How we bounced back after initial business failure
In addition to selling products, Okenwa will also be registering down liners.
Not everything went as planned, Okenwa admitted. It took her months to get her money back after spending over 50,000 naira on products to sell to her potential customers.
It took her over a year to get used to the products. Looking for buyers, I went from office to office of friends and family. It was just too expensive compared to the market."
Okenwa said she complained about not making sales to her friend who introduced her to the company. According to reports, the friend advised her to recruit a downline member so she could receive a percentage of the sales.
To keep her body and soul together, Okenwa says she struggled for months. Soon after Okenwa introduced her to the company, she agreed to register. But, as Okenwa noted, the lady broke her word.
When Okenwa got discouraged, she complained to her husband. So she gave up the toiletries, drugs, and makeup for family use that she had purchased. He told her to stop begging for money.
"I felt defeated. In the end, I gave up after months of only selling four items out of over twenty I bought. My first business venture had failed, and I was depressed, Okenwa explained.
In order to get her husband and kids off soda and fizzy drinks, the woman told the Saturday Sun she began making natural fruit juices and smoothies for them. That's when she decided to sell fruit juices and smoothies online.
A light bulb moment, she said. I've decided to sell fruit juices and smoothies online. As my business grew, I began marketing my juices and smoothies on Facebook.
Okenwa has been selling natural fruit juices and smoothies online and at home for two years and things are going well. People also order her juices and smoothies for birthdays, weddings, reunions, and small office gatherings, she said.
Nothing beats being financially independent and spending money whenever you want. The aspiring entrepreneur expressed her gratitude for not giving up.
The fact that Okenwa is making money outweighs the difficulties of her current business. Her menu now includes grilled chicken, fish, and gizzards.
Igwechukwu Uzoagba is another. It's been three years since she started a side business to supplement her Abuja salary. Her employees put her in debt, she told the Saturday Sun.
Fashionable clothes, shoes, bags and perfumes are Uzoagba's passion. So she could monitor the boutique after work, she said.
"I opened a shop near my home. It was near a highway. I stocked the shop with over N1 million worth of goods. That was fine at first, "Uzoagba said of his two salesgirls."
Her kids couldn't explain why sales were dropping months later. Their clothes accumulated dust on the hangers while she bought theirs.
After a year, Uzoagba claimed she borrowed money from a microfinance bank to improve her business. She claimed she once owed rent. When the girls left one day, she said, she shut the business. It cost her two years of work.
Uzoagba stated she opted to do something else after much consideration. She changed careers. She rented a small place nearby and opened a car wash.
It was because there were none around that she decided to start her own car wash service.
The first time I decided to become an entrepreneur, I didn't consider this. My car wash company pays off. It's a mixed bag of males who patron It's because I'm a woman, they say they patronise me.
The lady said that she was delighted with her decision to restart. In spite of the challenges, she expressed joy at the prospect of launching a second car wash.
To be closer to her children and be close to home, Mrs. Adesola Emmanuel launched a supply shop. The timing was ideal, she said. Her spouse in Lagos lent her money and rented her a shop two streets away.
Emmanuel was keen to succeed in her business, but her kids and husband had different ideas. They were between the ages of two and seven at the time.
Any lady I see these days will tell you that there is no supply store for children aged two to seven, I tell any lady I see. You will be left to wail if they do not finish the provisions, "Emmanuel warned.
Her daughters took products from the shop and her husband refused to pay for them, she said. He would often order her to bring supplies from her shop and pay later, she said, but he rarely did.
"He didn't pay me for the food we used at home," Emmanuel added. Her stress led her to sell everything and give her husband the key to the shop.
Emmanuel said she paid a fashion designer three years ago to teach her how to sew stylish outfits. Sewing, beading garments, and crafting fascinators were all new to her.
"I love that I can work from home and make money with social media. Emmanuel admits it hasn't been easy, but he is now financially secure.
So Emmanuel no longer pays fashion designers to manufacture stylish garments for her and her kids because she has three young assistants. In addition to patience, creativity, and agility, she said entrepreneurship teaches.
He started fish farming two years ago while waiting for a job after completing his required National Youth Service. He said it was his biggest blunder.
When Nwachukwu first bought fingerlings, they died within weeks. So he bought more fingerlings after getting discouraged. He fed them for weeks, and everything seemed to be getting better.
The fresh set of fingerlings was supposed to bring in some cash, but fate had other plans. The fishes were dead one day when I awoke, "he remembered.
Nwachukwu says he kept hope alive by focusing on the survivors. But more perished a few days later. That's all he could do before his money went down the toilet.
Since last year, Nwachukwu, who has three sisters, has been selling hair accessories and wigs. He got a shop in a bustling market and has been busy ever since.
"When I complained about what to do next, my sisters suggested I sell hair extensions, wigs, and weaves. They constantly patronized me and enlisted their friends' help. "I overcame my initial company failure," Nwachukwu said.
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