As everyone probably knows by now, Monster Energy Drink is one of the leading energy drinks in the world including South Africa. So far, it only has 2 competitors which is Redbull and Play, these 3 energy drinks are competing for their market share in this very competitive market.
Monster pays millions of dollars on a yearly basis to its marketing department to further market the product to countries around the world especially the ones where technology isn't that advanced, rural places to be more specific.
Now believe it or not, Monster Energy Drink was launched by 2 South African entrepreneurs called Rodney Sacks and Hilton Schlosberg. The two took monster from being a small time energy drink in the mud to being one of the best energy drinks that's currently enjoyed I many countries around the world.
Obviously for them to achieve this feat, they had to migrate to the US because America is a land of opportunities. When they got there back in the 90s, they immediately started working on the energy drink.
What do y'all think?? Let's talk in the comments section
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