Each and every single month, more than 1 billion people log into Instagram, interact with content, and post content to the platform.
Far and away one of the most frequently visited and often utilized social media platforms, even more so than Facebook, Instagram has become the “go to” platform for serious business owners, advertisers, and marketers that are looking to build their business online.
And even though Instagram is 100% free to get started with – and you can have a brand-new Instagram account up and running in less than five minutes.
The truth of the matter is the overwhelming majority of business owners, advertisers, and marketers out there aren’t using Instagram the right way to build their business or create the kind of financial future they have always dreamed of.
Honestly, the majority of the Instagram market is little more than “traditional marketing” applied to the digital world – and that just isn’t going to cut the mustard any longer.
No, if you are going to knock your Instagram marketing right out of the park and really turn it into a powerful channel for marketing you have to know exactly what you’re doing.
On top of that, because you’re going up against already stiff and established competition, you also have to take advantage of as many shortcuts checklists as possible to get you to the top as fast as you can.
Here are some critical tips and tricks in this quick checklist that will help you do exactly that.
Let’s dive right in!
Start at the start – Get your Instagram strategy down first
Most folks run their marketing right off the rails at the start, never even realizing that their entire Instagram marketing and was built on a foundation of sand and not concrete.
Most people just kind of throw different marketing approaches at the wall of Instagram and hope that something sticks, rather than taking a real systematic and focused approach to creating marketing that actually has an opportunity of working.
But not you. No, since you are reading this quick checklist and following along with all of the tips and tricks we were able to share, you are going to have an almost unfair advantage over the competition to create truly effective marketing that actually works.
You’re going to be able to start at the start (where you need to create that solid foundation) and build from there.
Identify your perfect prospect
The very first thing you have to do (even before you create a new Instagram account) is come up with a crystal clear image of who your perfect prospect is.
You have to know what they are most interested in getting out of you, what they are most interested in seeing and interacting with on Instagram, and the “hot buttons” that compel them to go from engaged Instagram follower to paying customer as quickly as humanly possible.
Once you have this crystal clear image of who this perfect customer is you’re going to want to craft each and every single piece of Instagram content you create (as well as every other piece of marketing you manufacture) for them and them alone.
A lot of people make the mistake of trying to be everything to everyone with their Instagram marketing, missing the mark completely and getting zero followers instead of laser targeting in on their specific niche while ignoring the overwhelming majority of people that wouldn’t have become customers anyway.
Steal great ideas from your competitors
After really firmly establishing that image of your perfect prospect it’s time to go and look at the top 15 or 20 Instagram accounts in your industry, really trying to come up with an idea of what they are doing so effectively in your market to already.
There is absolutely no reason whatsoever to try and reinvent the wheel when it comes to online marketing, especially when your competitors (your successful competitors, anyway) will not have only blazed that trail for you to follow but will have left very easy to understand and copy clues for you as well.
Some people get a little bit squeamish about “stealing” content ideas from competitors, but you are going to want to get past that as soon as humanly possible.
We aren’t in any way suggesting that you actually rip off physical pieces of content and pass them off as your own, but if you are in an outdoor equipment niche in your best competitors are posting in sunup and sundown images of camp life you had better believe you are doing a lot of the exact same thing or you are going to be missing your mark with your ideal prospects and losing ground to these competitors for no reason whatsoever.
This will help you speed up your content marketing on Instagram significantly, but it will also help you slip right into the top tier of Instagram accounts in your industry when you’re publishing the same content as the “big dogs” are.
Create a content marketing calendar
The content marketing calendar is the number one differentiator between amateur hour marketers on Instagram and serious and savvy social media marketers, and you’re definitely going to want to find yourself in the latter group.
Major companies all over the world have spent a tremendous amount of time, energy, and effort really trying to streamline and systemize as much of their customer acquisition process as possible. And while these major multinational companies have budgets far bigger than anything any of us could ever muster, the one weapon that we can copy and use just effectively as they are is the content calendar.
Setting up your marketing six months (or even better, one year) in advance with a plan for every single piece of content you are going to release a very specific day and as part of a very specific marketing campaign gives you an almost unfair advantage over the rest of your competition.
By setting out understanding that you are going to have to create content for a three times a week release you’re not only able to create those posts in advance and get them ready for “prime time”, you’re also able to find just the right piece of content to publish at a particular point in time to dovetail in with all of the other marketing approaches you are utilizing.
With a content marketing calendar, you can be working on a Valentine’s Day campaign, for example in the middle of June, coming up with content that will be released on Instagram that goes hand-in-hand with the Valentine’s Day campaign you have been running from the end of January right up until the middle of February the coming year. On top of that, you can really start to automate your Instagram marketing when you take this kind of approach.
Because you have all of your content created and ready to go, you can then script programs or outsource the actual publishing work to someone else – freeing up your time so that you can focus on other high leverage business activities without having to worry about how you’re going to cobble together an advertising approach that day.
This is game changing stuff, and you have to be 100% certain that you are doing EVERYTHING in your power to systemize, automate, and delegate as much of your Instagram marketing as possible.
Content created and supplied by: ClementLifestyle (via Opera News )