This has been the bread-and-butter of the info products business for some time. It’s like the Getting-Started Kit, only bigger. This will be the biggest product that many people in your customer list will ever buy because they want a complete system but don’t have the time or money to invest in a multi-day live event.
The beauty of a home-study course is it can be composed of content you created for other purposes. For instance, you may have offered a teleseminar or one-day event where a number of speakers presented information. Those are products in their own right, but the transcripts can become the basis for your home-study course manual.
It’s common for a home-study course to contain a manual in a three-ring binder, plus audio CDs and a few special reports. It doesn’t hurt to show a big spread of stuff people will receive for their several hundred bucks.
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