Farming Marketing Dos and Don'ts
Post a pic with no price no description nothing. When people ask how much you put 30 (30 what? Pula Rand Kwacha Dollar nothing)...thats it. Will you get customers?
Or worse 'Inbox for more info' why sell your products like you are selling drugs..hiding inbox.
Someone asks who sells eg soap and you answer Mie or even worse thats it. No explanation eg where you are your products how much they are worth your contact numberI am so sorry my products are a bit expensive' mmmmm you are apologising for your product..WHY? As a customer i am not buying it..its not good enough is it? Thats what you are conveying.
I am selling a 'No Name' whats that? Will customers remember that?
When people ask abour your product you are either very defensive or even abusive ' well i didnt force you to buy' Really?
What happened to.... CUSTOMER IS ALWAYS RIGHT...GOLDEN RULE
Just a few examples of my observations. How do we correct all this and add USP
Marketing Must DOs
Good descriptions/prices/contact details (including country code on your phone numbers) with every product you post.
Dont wait for your customers to ask...most dont and its your loss
People buy from people....not just products (food for thought )
Be professional Dress well. Yes check yourself in the mirror and ask yourself 'Would I buy from me?'
Address people well eg don't call your customer dear, love, darling.. thats not professional too personal..its wrong. Call them sir/ madam or use their names if you know them respectfully
Use good English there is no excuse for this. Never use slang eg buh mie y etc (no excuse these are common words)
Know your products. Or find the info for your customers. Go that extra mile. Your passion for your product/business will get you customers.
Make your customer important, offer incentives e.g hairdressers 10% off for first time customer, introduce a new customer and get 10% off your next appointment. Handbag set ' this handbag is $25 i will throw in the glasses for you'
USP Unique Selling Point
Whats special about your product? eg there are 20 other ladies selling the same handbag WHY should i buy yours?
Use as many marketing platforms as you can. There are many free platforms you can utilise (gone are the when people used Facebook for gossip..people are making millions on Facebook jump on it)
If you are making P10 today aim to make P20 tomorrow. Grow your business and expand it. Just thought this could help
Always practice 5P
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