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Building a Profitable Digital Marketing Strategies.

When it comes to building a social marketing strategy that works, nothing is more important than targeting the right audience. You can have the most effective advertising, remove all friction from your funnel process, and even create a new model. You must know exactly who it is that you're targeting. You must ensure your social tracking is implemented and that your audience is of a size that allows the platforms to model this data. The importance of targeting the right audience should not be underestimated. You can have the best advertising solution, but it simply won't perform if sent to an audience that is not interested.

Step 1. Choose social media marketing goals that align to business objectives

The first step to creating a winning social media strategy is to establish your objectives and goals. Without goals, you have no way to measure success and return on investment (ROI).


Each of your goals should be:


• Specific


• Measurable


• Attainable


• Relevant


• Time-bound


Step 2. Get to know your competition

A competitive analysis allows you to understand who the competition is and what they’re doing well (and not so well). You’ll get a good sense of what’s expected in your industry, which will help you set social media targets of your own.

Social listening is another way to keep an eye on your competitors. Do searches of the competition’s company name, account handles, and other relevant keywords on social media. Find out what they’re sharing and what other people are saying about them.


Pro tip: Use social analytics tools like Hootsuite Streams to monitor relevant keywords and accounts in real-time.


Step 3. Create a social media content calendar

Sharing great content is essential, of course, but it’s equally important to have a plan in place for when you’ll share content to get the maximum impact. Your social media content calendar also needs to account for the time you spend interacting with the audience (although you need to allow for some spontaneous engagement as well). Communicating with your followers will help you grow a more loyal follower base, and loyal followers can be some of your best advocates. Responding to mentions, messages, and comments will show your followers that your company cares about their opinions.


Finally, marketing teams can use social media to build their brand and establish a voice that can make them popular to follow and share. For example, Wendy’s flippant and funny tone has made them exceptionally popular on Twitter, commonly earning likes, retweets, and responses.

Content created and supplied by: IAMZIMBABWE (via Opera News )

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