An influencer is simply someone who has influence over others' buying decisions. In other words, it's someone who has the influence, the authority over or trust of a certain group of people. In marketing parlance, an influencer is someone who causes others to make specific consumer decisions.
Influencers on social media are people who have built a reputation for their knowledge and expertise on a specific topic. In South Africa we have a lot of them. They make regular posts about that topic on their preferred social media channels and generate large followings of enthusiastic, engaged people who pay close attention to their views.
A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen social media influencers rise, saturate the market and even get caught up in fraud.
There are influencers who boast audience counts in the millions online. So, approaching such influencers can help your business to build highly effective campaigns and reach millions of consumers easily. And as the connections between your business and the influencer will grow, your network will also expand.
Influencers can be effective spokespersons for your business and a great way to reach a target audience and improve brand awareness. Productive and profitable campaigns can be achieved if entrepreneurs employ the R.I.S.E. technique when using influencers : R=Results; I=Integrity; S=Strategy; E=Engagement. The relevance of influencers go a long way to drive sales and patronage to your business because when a trendsetting influencer whose niche aligns with your brand and conveys your message to a relevant audience, your brand is seen as a new concept which is relevant and should be followed.
The trust and loyalty that social media influencers establish with their audiences are among their most valuable assets. Using an influencer is a surefire way to speak to your audience through someone they deem trustworthy through their authentic content.
Marketers can create highly-effective influencer campaigns that reach millions of consumers by partnering with the right influencers.
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