The French auto manufacturer, Peugeot is changing its logo for the eleventh time in its history. According to the company, the logo will make its first appearance on the Peugeot 308, which will be premiered later this year.
The new logo has been designed by Peugeot Design Lab and it features a roaring lion inside a coat of arms.
According to the company, the logo has been designed to last, and it will be featured across all new models.
"A new logo and brand identity are significant development for any marquee, let alone Peugeot, who have a history spanning more than 210 years. The new logo reflects our changing model line-up and new philosophy around living in the moment and we are very excited to showcase both the logo and the brand identity to our customers later this year," said Peugeot UK's managing director, Julie Davids.
The company was founded in 1850 and in its lifespan has changed its logo eleven times.
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