Tina recommends products she uses on her Instagram page and makes use of affiliate marketing.
From a $1,000-per-year side hustle to a six-figure full-time enterprise
Meeks earned more than $300,000 in 2020 alone from working with brands and advising aspiring mom influencers on how to grow their businesses.
She was able to quit her job and turn her hobby into a full-time business.
According to a 2021 report from Influencer Marketing Hub, the influencer industry is expected to grow to approximately $13.8 billion this year — and experts do not expect the growth to slow anytime soon.
According to my interviews with influencers and digital marketing experts, the starting point for how much an influencer is paid for a single post is approximately $100 per 10,000 followers.
Meeks' audience engagement is high, and she has a lot of trust with the Black moms who follow her, so she can set her own rate. When a brand comes to her with what they want to pay, she always negotiates because she knows her audience engagement is high and she has a lot of trust with the Black moms who follow her.
Meeks' story is just one example of how powerful mom influencers are in the social media marketing industry — an industry that is frequently overlooked, perhaps because it is dominated by women and designed for women
Her best advice is as follows:
1. Stay true to yourself and allow yourself to be a beginner.
"No one starts at the top of their profession," Meeks says.
"To get there, you must try, fail, and try again.
Thousands of moms, wives, makeup artists, and stylists have shared their stories, but none of them are you.
Being yourself will set you apart from the crowd."
2. Be prepared to put in significant effort.
Yes, I get paid to hang out with my family and do everyday things like hang out in a rental home for the weekend or have an Easter egg hunt in coordinated outfit8s," Meeks admits.
But she also works harder now than she did in her previous 9-to-5 job.
"I'm a photographer, copywriter, editor, image consultant, hair and wardrobe stylist, secretary, research and development analyst, tech support, accounts payable, and so many other titles," she says, in addition to being a wife and mother of three children.
3. Be prepared to have your personal life show up in your work.
Meeks loves her job and having the ability to support her family in ways she never could have imagined.
But the downside, according to Meeks, is that "balance can be lost if I'm not careful." She now understands that she has to create clear boundaries to try and keep her professional life and her personal life separate.
"I can't always be on and available to my online community," she says. "Sometimes I just have to be my kids' mom and my husband's wife.
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