Being creative doesn't have to be a hustle, when done right it can be turned into a sustainable income stream. It's quite good that we are now seeing more people expose their talents instead of sitting in the back and watching everything as it unfolds. If you are a photographer or want to become one, this article is going to help demistify some of the things and be a guide towards making your business lucrative. Join us as we unpack more of the story below.
What is freelance work?
In simple terms when you are a freelancer you are an independent entity that is not contracted by a company. This means that it's your responsibility to market your business, managed finances and deal with customers. I have to say though, it can be very difficult to get the business going but once you do, it's smooth sailing all the way. The most important things you must know about this industry is:
— Being reliable and creative is key. Once you have been booked for a photo shoot, make it your priority to be always on time.
— Word of mouth will get your business booming. The more people that are pleased about your services, the greater are the chances of getting referrals.
Getting the right equipment
You can't compromise when it comes to photography, it's either you get the best equipment on the market or you go back to the drawing board. For someone that just wants to get started, i would recommend that you opt for second hand equipment. Chances are, they are not that old and affordable. You can shop around and compare the prices. When doing so, look at the specifications and avoid making rushed decisions.
Social media is where the money is
I will never stop emphasizing the importance of social media, i mean there's millions of people that get to see what you do and share that around with their friends. To reach even more people you can collaborate with influencers and submit your portfolio to brands. Photography is not only about taking pictures at weddings and birthday parties, there's a wide variety of industries that look up to photographers to get their businesses out there.
I hope this article was insightful to you. Let's keep the conversation going on the comments section below and remember to follow us for more informative articles like this one published daily.
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