The F-series pickup trucks from Ford are ubiquitous today, but here's what you should know about the original.
Ford is one of the most prolific car manufacturers today, and has been for nearly a century. Pickup trucks are one of their most popular choices. In 2018, trucks accounted for 45 percent of all Ford sales, or nearly half of all sales.
Today, the F-150 is one of the most common vehicles on US roads, and it is the first vehicle that most people think of when they think of a truck. Ford sold one hundred of them every hour in 2018. It carries so much cultural weight that many people who drive them don't even use them for hauling and instead just want to enjoy driving around in a Ford truck.
But it all started with the first F-Series truck in 1948, despite the fact that the 1948 model year was actually introduced in 1947. Ford wanted to compete with Chevrolet's sales figures, and in order to do so, they needed something that could outperform Chevy's light truck offerings. It cost nearly a million dollars to develop ($11,476,721 in today's money). Their goal was to create a truck that was more user-friendly, more comfortable, and had a larger cab than its predecessors.
By all accounts, they hit every mark, and as a result, they created a truck that outperformed the competition. The first generation, which ran from 1947 to 1952, established Ford's dominance in postwar truck design, which continues to this day. It was an instant success, and it is still considered a workhorse vehicle classic today.
Ford's pre-war trucks were all based on their standard car platforms. The 1948 F-Series, on the other hand, was their very first truck designed with a dedicated platform designed from the ground up for truck needs. It was the first light truck that wasn't an adapted passenger vehicle or a smaller version of a heavier-duty truck.
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