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The official reveal date for the next-generation Ford Ranger has been set for later this month.

The North American automaker has completed the official unveiling of the next-generation Ford Ranger. The brand has now confirmed that the locally built bakkie will go on sale on November 24th, 2021.

According to the company, the next Ford Ranger has been reimagined, redesigned, and reengineered to be the smartest, most versatile, and capable example yet for customers in more than 180 markets worldwide.

Ford confirms that it conducted over 5000 interviews and worked with hundreds of bakkie owners in dozens of workshops around the world to learn how owners used their bakkies, what they liked, what they wished it had, and what experiences were most important to them.

The brand claims that by taking a customer-centric approach, it was able to design and engineer solutions for the next-generation Ford Ranger that customers wanted and appreciated.

It confirms that the next-generation Ford Ranger will have a rugged new Built Ford Tough look, as well as a slew of new features that increase productivity, capability, and versatility. With this in mind, it has been described as a product designed to go further, work harder, and provide more comfort and refinement than ever before.

"As designers, we engaged with customers much earlier in the process, spent more time with them, and learned more than ever before ."

Surprisingly, we discovered that our customers are doers regardless of market. They enjoy solving their own problems, and they want to be confident in their truck... not just in the way the vehicle functions, but also in the way they feel while driving it." According to Ford Ranger Chief Designer Max Tran.


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By UpdatedDaily

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