When the red bull launched the energy drink market didn't even exist. Research shows that it wouldn't be successful but still the founder ford to win over consumers and help officials.
Today red bull is known as being a multibillion-dollar empire.
the story starts with a dark farmer who discovered the labour and sport people needed a quick energy boost.
On August 17 1923 chaleo yoovidhya was born in phichit Thailand, his parents were poor Chinese immigrants who raised ducks and sold fruits to make a living. Chaleo didn't have much of education so he had helped his parents before moving to Bangkok.
He worked at his brothers chemist shop and then as bus driver and pharmaceutical salesman. Eventually he started his own manufacturing company called TCP pharmaceutical industries and made antibiotics.
throughout these experiences he made a discovery that changed the course of his life. An energy tonic drink filled with vitamins and extra caffeine, it was popular amongst truck drivers farmers, factory workers who worked long hours and needed energy boost. At the time there was only no name bottles mixtures and one Japanese brand called Lipovitan D.
Lipovitan D. was described as medicine of flavour and Chaleo came up with an idea of making a sweeter vision that will appear to locals.
In 1976 he launched his own very flavour drink called " krating meaning daeng" meaning red water buffalo. He promoted krating as drink that will improve endurance concentration and speed and priced at around 0.30 US dollars.
He came up with the vision for creating the logo. A son to represent energy two buffalo's to represent powerful animals and red to represent perseverance. he also came up with the strategy of targeting labour and blue-collar workers and sportsmen.
Content created and supplied by: Sgogolonews (via Opera News )
Opera News is a free to use platform and the views and opinions expressed herein are solely those of the author and do not represent, reflect or express the views of Opera News. Any/all written content and images displayed are provided by the blogger/author, appear herein as submitted by the blogger/author and are unedited by Opera News. Opera News does not consent to nor does it condone the posting of any content that violates the rights (including the copyrights) of any third party, nor content that may malign, inter alia, any religion, ethnic group, organization, gender, company, or individual. Opera News furthermore does not condone the use of our platform for the purposes encouraging/endorsing hate speech, violation of human rights and/or utterances of a defamatory nature. If the content contained herein violates any of your rights, including those of copyright, and/or violates any the above mentioned factors, you are requested to immediately notify us using via the following email address operanews-external(at)opera.com and/or report the article using the available reporting functionality built into our Platform See More