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Wine Makers welcome Level 4

The South African Wine Industry was given a new lease of life when the government allowed them to transport wine for export under the new lockdown level 4 regulations. On Wednesday night, Minister of Agriculture, Forestry and Fisheries Thoko Didiza announced that transportation of wine and liquor products like Amarula will be permitted when the country moves to level 4 on 1 May 2020. Didiza said that her Ministry took into consideration winemaker's pleas to the opening up of exports for their products.

Transportation of alcoholic beverages was banned ahead of the start of the lockdown period on 27 March as it was not deemed an essential. After a week it was permitted, but a week later it was banned again. Industry organisations like the wine producers body Vinpro have been pleading with government to get permission to export their products.

"Producers are still feeling the pinch due to the local market standing still, but now half of the industry can get cracking," wine marketing consultant Emile Joubert said .

Joubert outlined that on the positive side, the government's shocking handling of the situation for South African wine, has drawn immense support for the wine industry from overseas producers, journalists and retailers. He went on to elaborate that this could lead to greater empathy and support for Brand South Africa, possibly having long term benefits in elevating their profile

Grape and wine production is one of the largest export orientated agricultural value chains with a contribution of R49billion to GDP. It also earns valuable foreign currency exchange for the country.

Content created and supplied by: GoodnessM (via Opera News )

Didiza Emile Joubert Joubert South African Wine Industry Vinpro

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